Google profile support changes

Google also announced that the current GMB web portal "will support mostly large companies with multiple placements." This has led to mixed reactions from search engine optimizers and digital marketers.

Some suggest that Google is moving away from supporting small and medium-sized businesses, while others suggest that the impact on most small businesses will be minimal, as the desktop platform is already used mainly by agencies and companies with different locations. Since Google has only offered "additional information about these changes in the coming months", we will all have to wait a bit to see the real result.

Support Changes

Google’s post also included the news that the current GMB web portal would “transition to primarily support larger businesses with multiple locations.” This has led to mixed reactions from search optimization and digital marketing professionals.

Some speculate that Google is moving away from supporting small and medium-sized businesses, while others suggest that the impact to most small businesses will be minimal since the desktop platform is already being used primarily by agencies and multi-location businesses. Since Google has offered only “more details on these changes in the months ahead,” we’ll all have to wait a bit to see the real outcome.

"Google My Business" going away

What does it mean that Google My Business name is going away? Well, Google is encouraging businesses to manage their single listings directly on Google Search or Google Maps, either via the web interface or mobile apps. Yes, for a long time now, Google lets businesses manage their individual listings directly in the search results or directly in Google Maps, now Google is saying it prefers businesses with single listings manage their businesses in Search or Maps and not in the old Google My Business console.

Google said it that the existing Google My Business web experience will transition to primarily support larger businesses with multiple locations, and will be renamed “Business Profile Manager.”