Seamless customer experience

It has been proven that before the purchase, the customer touches the product at least 7 times: they see the advertisement, study the site, call you in person and the like. All this communication should be at your fingertips. You, not the customer, should remember all of his requests to make an offer that cannot be turned down. This is a seamless experience for the client. The customer comes for the product where it is convenient and wants to solve his problem quickly. And you connect all the channels of communication together, and you no longer send the customer who wrote directly to call you or create an order on the site. The cost of attracting a client is high, do not double the risk of losing it!

It is worth creating a CRM-system, where dossiers are collected for each client and with a new application to the company, sales or smm-manager will be able to quickly get all the information. And don't forget to introduce new rules of procedure for employees, so as not to transfer the request from one channel to another.

Microinfluencers

If you plan to advertise yourself to the most famous bloggers, you should think about the results. The audience of such bloggers is measured in the hundreds of thousands, but it is diverse. One idea is not enough to keep the interest of such people. The blogger has to raise scandalous topics that resonate and attract even more subscribers. The audience is blurred even more in this way, but not everyone will be interested in your idea or product, because most followers are just waiting for scandals, which can be followed with popcorn.

Look out for microbloggers with 50,000-80,000 followers. Placement prices for such influencers are adequate, and the cost of conversions is lower than that of large bloggers, including through trust. It's easier for a microblogger to focus on one topic and be an expert on it. Therefore, there will be more orders after product advertising - this is a promising channel of promotion for small and medium-sized businesses.

Economics of influence

Last year, 3 billion people logged in to Facebook, WhatsApp and China's Sina Weibo. The global desire of users to unite in one social network has reformatted the Fortune 500 list, dramatically affected the advertising business, and introduced new status tokens: the number of people who subscribe to your updates, put Like, who want to be friends with you online. For some businesses, these virtual metrics have the real-world monetary equivalent. Only the number of subscribers affects the evaluation of the company and the decision to use its services, even without taking into account the reviews and evaluations.

The same indicator is important for opinion leaders on social networks - in fact, they appear when the number of followers increases. The more people a blogger or vlogger attracts to their page, the more they will earn from advertising deals. Captiv8 agency will contact brands and celebrities of social networks. According to the company, an influencer with 100,000 followers earns an average of $ 2,000 per advertising tweet, while authors with a million subscribers can earn $ 20,000 per publication. to gain a huge number of "fans". These sites (Social Envy, DIYLikes.com, etc.) never specify whether they sell you live people or bots, but the effectiveness of the social tool does not depend on it.