Looking ahead is always challenging, but we can make one prediction about Google's offerings with complete certainty: there will be more changes.
The pandemic has had a huge and possibly lasting impact on how customers shop and connect with businesses. By some estimates, this has propelled the digital marketing industry forward around the world by an average of six years. Undoubtedly, this has created mountains of customer data, all still being studied and will soon be used to implement new strategies. And as customer behavior continues to change, so does Google's response and product offerings.
Whether we like it or not, businesses of all sizes will need to constantly pay attention and change with the platform when necessary if they want to continue to reach new customers.