Google’s post also included the news that the current GMB web portal would “transition to primarily support larger businesses with multiple locations.” This has led to mixed reactions from search optimization and digital marketing professionals.
Some speculate that Google is moving away from supporting small and medium-sized businesses, while others suggest that the impact to most small businesses will be minimal since the desktop platform is already being used primarily by agencies and multi-location businesses. Since Google has offered only “more details on these changes in the months ahead,” we’ll all have to wait a bit to see the real outcome.