Frequent attribute updates
There is a wide range of other "attributes" that companies can add to their profile to share information with applicants, from details of wheelchair-accessible bathrooms to identification as "due to women" or "veterans". These parameters are regularly expanded, so it is desirable to check them periodically. During the pandemic, many new attributes related to contactless payment and delivery were added, for example.
You do not need to pay (at the moment)
The profile is free, although you will be given many opportunities to learn about and use paid Google Ads. Undoubtedly, these ads are very useful for some companies, if they are properly targeted. But you can still talk a lot about your business on Google without spending a dime - yet. Some experts believe that Google will one day try to make these lists paid, but there is no concrete evidence that this will happen in the near future, if at all.