top of page

What doesn't change in your Google profile? №1


No matter what it's called and no matter how you access it, the importance of having a Google profile with the most accurate and complete information will not change in the near future. Here are some things to keep in mind when managing your profile.


The main category is key


One of the most important information in your profile is your business category, especially the main category. Google offers more than 3,000 categories to choose from and regularly adds new ones. Lists like this can show you what's available and let you know about recently added categories. If you're not sure what to use, try to find the terms for which you want to place well, and see which categories your competitors use in the map section. For example, if you have a store that sells and repairs bicycles with the right equipment and clothing, you may have originally called your business a "store." However, you can get more queries by changing your main category to "bike shop" and including additional categories like "bike repair shop" and "sporting goods store".

You should also keep in mind the features for certain categories, which are only available to companies in certain categories. For example, if you want to publish a menu, Google says you need to be listed as a food and beverage company.

bottom of page